Rajeev Ranjan Customer Communications 01 — 11

Perspective · The discipline

What is Customer Communications Management?

The statements, policies, bills and notices your customers receive — and the software and governance behind them. Create, personalize, deliver at regulated scale — and stand behind every page when the regulator asks.

Where it begins
Input

Data

Records, transactions, events.

Design

Templates

One design, a million variations.

The engine

Composition

Millions of compliant documents — on a schedule customers notice when it slips.

Every way a document ships

Print & mail · email & PDF · SMS · web portal

Rajeev Ranjan Customer Communications 02 — 11

Perspective · The artifacts

The documents themselves

The paper and pixels of regulated life. Click any specimen for its anatomy — the zones, the locked clauses, and the mode that composes it.

Banking

Insurance

Telecom & Utilities

Healthcare & Government

Twelve specimens, one grammar — and one consultant’s use for this wall: it is the inventory checklist. Price every cell of your own estate against it before any vendor does. All brands, people and figures are fictitious.

Rajeev Ranjan Customer Communications 03 — 11

Perspective · Where migrations begin

The CCM legacy estate

Not every tool here is dead — but every one anchors an aging estate. The dot is its pulse; the lineage, its story. Click any tool for the rest.

Composition engines I

Mainframe & print-stream II

Forms & departmental III

still in production  ·  end of life  ·  legacy versions  ·  superseded — the exodus begins with the madder dots.

Rajeev Ranjan Customer Communications 04 — 11

Perspective · The case

Why migrate at all?

Three audiences must say yes. Every driver opens a deep dive — click any one.

Technology— keeps it running

The business— signs the cheque

Your customer— opens the envelope

Technology retires the risk; the business pays for calls avoided, paper suppressed and launches unblocked; the customer feels it as clarity, timing and dignity — and satisfied customers compound into kept customers, new customers, revenue. The question is rarely whether — it is when, where and how: the rest of this deck.

Rajeev Ranjan Customer Communications 05 — 11

Perspective · 2021 — 2031

What the industry is migrating

Twelve estates, one decade — the bands are journeys, the rings are landings. Click any row for its story.

Estate 2021TODAY2031 Destination
The holdouts ·· staying in production

A ringed name lands on a platform; italics never do. And the calendar is leverage: vendors chase year-end, regulators set the immovable dates — schedule the signature, not just the project.

Rajeev Ranjan Customer Communications 06 — 11

Perspective · Convergence

Where the paths converge

FROM VIA TO Older StreamServe xPression Exstream — Classic JetForm / Central Older PrintNet Classic DOC1 Classic Thunderhead Older Documaker Adobe LiveCycle Documaker 12+ — waystation, in place Exstream CEOPENTEXT InspireQUADIENT SmartCOMMSMART COMMUNICATIONS EngageOne RapidCXPRECISELY · OWN-BASE AEM FormsADOBE · OWN-BASE

Click a source for its roads — and remember: every thin route is negotiation leverage. A credible second road cuts the first road’s price.

Most-travelled road Second choice Third choice Eventually
Rajeev Ranjan Customer Communications 07 — 11

Perspective · The conclusion

Why the market chose three

Every road on the map ends in one of three cities — because six structural forces all point the same way.

Exstream CE OPENTEXT Inspire QUADIENT SmartCOMM SMART COMMUNICATIONS
Only three are rebuilding

Cloud R&D lives here — the family heirs defend, they don't compete.

Migration is industrial

Importers ship in the box — every move makes the next one cheaper.

Business holds the pen

Template change leaves the IT queue — the ROI that funds the case.

Compliance is the moat

Audit, approve, archive — built for regulators first.

Ecosystems pre-load bids

Guidewire · Duck Creek · Salesforce · SAP — shortlisted in advance.

One engine, three modes

Batch, on-demand, interactive — a platform replaces a shelf.

The family routes hold their own base; the open market clears through three. And incumbency has a price — the family default quotes higher until a rival is credibly in the room. Even a foregone conclusion deserves a bid.

Rajeev Ranjan Customer Communications 08 — 11

Perspective · The way out

Anatomy of a migration

A migration is not a translation — it is a reduction. The estate goes in heavy and comes out lean, and the discipline lives in five stages.

1,000 legacy templates in ≈300 modern, out
Rajeev Ranjan Customer Communications 09 — 11

Perspective · The decision

Choosing your road

The map shows where the roads go — these twelve questions decide which one is yours. Click any factor.

Anyone can ask the twelve questions — the fee is for knowing which answers are traps. One honest afternoon, against a five-year platform regret.

Rajeev Ranjan Customer Communications 10 — 11

Perspective · Working together

Start with your estate

Every engagement here begins from a shelf someone already owns. Find yours — each row opens the way I would run it.

The first conversation is an afternoon with your inventory — and no vendor in the room. That is the whole point of me.

Rajeev Ranjan Customer Communications 11 — 11

The best migration is a boring one.

WITHRAJEEV.COM  ·  RAJEEV RANJAN  ·  CUSTOMER COMMUNICATIONS

ON THE GROUND — WHAT THE WORK IS REALLY LIKE MIGRATION NOTE — WHAT EACH DOCUMENT COSTS TO MOVE EXPERIENCE ADDS — WHAT YOU ARE PAYING FOR

Every document in this deck is a fictional specimen — Velmara Bank, Cedar Mutual, Telvara and Orvala Health exist only on these pages. The opinions are real; they were earned.